Hertz Italy has unveiled the latest addition to its ‘Selezione Italia’ (Italian Collection): a customised electric version of the classic 1960s Fiat 500 Spiaggina.
The Fiat 500 Jolly Spiaggina Icon-e is being launched as part of an exclusive tie-up with the iconic auto design house, Garage Italia.
The exclusive partnership gives Hertz Italy customers the unique opportunity to hire a reinvented, all-electric modern classic this summer – a once-in-a-lifetime experience bringing together the best of classic motoring and design, with a radical modern Garage Italia twist.
Hertz chose the Fiat 500 Icon-e by Garage Italia as the perfect addition to Italy’s summer season. Based on a vintage Fiat 500, adapted to become a playful, eco-friendly convertible, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.
Available to rent from early July, the new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of ‘Made in Italy’ iconic cars and high-end personalised service, to create a bespoke, luxury motoring experience.